Planogram

A planogram is much more than a just drawing on how products need to be shelved. A planogram is the final visualization of your shelving strategy, including the assortment strategy and the implementation of the category’s purchase decission tree.

It is a very useful exercise for your brands: designing a planogram dramatically increases the chances of having the brand well implemented on shelf. Provokes internal multifunctional alignment. And provides retailers with a clear guidance.

It is also an objective exercise if you do it for the total category: it has to be market-data-based and has to include all the available category shopper knowledge.